As the Marketing Head at Canvas, a vibrant Bar, Restaurant, and events venue in Manchester City Centre, I led the creation and implementation of a comprehensive digital marketing strategy for both business-to-business and business-to-consumer initiatives. I managed social media platforms and data to ensure a strong and impactful online presence. In addition to marketing, I collaborated with the programming team and restaurant staff to plan and execute engaging events that boosted the brand's visibility and increased bookings. My strategic marketing skills and event coordination played a significant role in attracting and retaining a diverse range of customers, contributing to the success of Canvas.

Key Achievements:

• Formulated and implemented a robust digital marketing strategy, effectively reaching target audiences in both B2B and B2C sectors.

• Managed social media channels, resulting to engagement and expanding the brand's online reach.

• Implemented data management practices to optimize marketing efforts and enhance customer targeting.

• Planned and executed events, working with different teams to increase bookings and enhance the customer experience.

At Canvas, I consistently demonstrated my ability to accomplish tasks by using both creativity and strategy to achieve objectives.