I had an important role in successfully carrying out this exciting project. It involved two separate events. The first event was a special interactive experience to celebrate the launch of a famous Dutch brand, Patta, in collaboration with Clints Inc, a local company in Manchester. My main job in this project was to oversee the setup of the pop-up event.
After that, I was in charge of planning and organizing the official after-party, which attracted a large crowd of over 700 people in just three days. This part of the project required a lot of research to find suitable venues, negotiations with management companies to book artists, and careful management of marketing communications.